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Basics Of Industrial Design?
Filed Under (Copywriting) by Johnny Bernabe on 11-03-2010
Industrial design is the practical application of both the knowledge of arts and sciences to improve a product in its functional and aesthetic features, in order to increase its commercial viability. It can be used before a product is officially launched as well as later for enhancing the quality of the product.
The target of industrial design is building a favourable impression of the product. It is all about enhancing a product’s value in the mind of the consumers and so they are able to relate to the product. This optimization is attained by adding new aspects to the product to make it more useful, and by improving its looks so that it ends up being more visually appealing to consumers.
An extensive research into the buying habits of consumers and their choices and preferences is the first step in designing a particular product. This step is then followed by designing, making models, prototyping and final testing before launch of the item in the market. These days, 3D software is employed to accomplish several of these jobs, and CAD programs are of great help to designers.
Industrial designing essentially concentrates on a product’s overall shape and texture. Designers have to focus upon a lot of factors other than the looks of the product. These include sturdiness, functionality, ergonomics as well as the user friendliness of the product. In fact, a designer can even reduce the production costs significantly by coming up with alterations in the design.
Industrial design also encompasses other features such as packaging a product, study of a buyer’s psychological reaction towards a product, and his or her level of emotional attachment to the product. This is the reason why industrial designers have to go through years of rigorous training to make themselves suitable for the profession and begin designing products.
Some of the illustrious names in the field are those of Brooks Stevens, the original designer of the Harley-Davidson motorcycle, Raymond Loewy, the legendary designer of the Coca-Cola bottle and Jonathan Ive, the famous designer of the iMac.
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